Intellectual Property (IP) rights are quite varied, and in the business environment some are discussed more than others. Of all of the IP rights available, Design Rights rank among the least discussed and most misunderstood. Business professionals who are aware of Design Rights often dismiss them......

INTRODUCTION Businesses operate in increasingly competitive environments, where they must vie for a position in a given market and be recognised as a leader in their field for a particular product. There any many different ways that business can achieve this, often leading to new product develop......

Intellectual property (IP) can be vital to a business’s success. However, despite the best efforts of many, the law is not always easily accessible to those who need to know how to use it. Patents are one kind of IP which can be difficult to understand, but they can often contribute greatly to a ......

A business often relies very heavily on its reputation and the image it carves out for itself in a given market place. A great deal of time, effort and money is invested in creating an image and a name that a business can be proud of, which it hopes its customers or clients will identify with. This......